Building a global design practice that drives the customer experience for consumer and enterprise e-commerce applications. Championing human-centered design methods and design systems across a 60+ member global design team. Partnering with cross-functional leaders to develop a shared vision and strategy for our products, processes, and organizations to increase customer satisfaction and effectiveness.
Brands: Dell, Alienware
Built a product design team that defined and delivered an innovative IoT product for Scotts Miracle-Gro. Contributed to defining product vision while leading product and content design for version 1 release. Leveraged Design Sprints and Lean UX to iterate, experiment, and learn customer needs and define a viable product in an emerging and complex technology space.
Brands: Scotts Miracle-Gro
Led a team of UX design specialists across information architecture, visual designer, and content strategists to deliver optimization across the Dell.com shopping journey. Co-created solutions with cross-functional teams to deliver improved customer satisfaction and business outcomes.
Brands: Dell, Alienware
Mentored UX design students in applying curriculum to practice. Ensure they understood core concepts, were achieving their academic goals, and coached them in beginning or advancing their UX design career.
Led project teams and managed the design team in Austin. Leveraged design-thinking to facilitate client partnerships to deliver innovative, responsive website frameworks that helped meet their accelerating business needs.
Brands: AMC Theatres, Ben & Jerry's, The Institute for New Economic Thinking, Lagunitas Brewing Company
Led digital marketing and strategy projects for web and social media. At Shift Global (acquired by Moxie) I helped build a digital design practice that defined and delivered a wide range of web, mobile, kiosk, digital out-of-home, video, e-commerce and social media projects and products. We leveraged market research and brand strategy to deliver useful and relevant experiences to global consumer and enterprise customers.
Brands: Repreve, Bacardi Global Brands, Nationwide Insurance, Dispatch Media Group, Maui Jim, and Supercuts, Clients included Dewar’s Scotch, Bombay Sapphire Gin, DSW Shoe Warehouse, Evri, Similac, Manta, Bacardi Global Brands, Alliance Data, Sunpower, Repreve, Cardinal Health, Exel, and Nationwide Insurance
Led the visual and interaction design direction and execution within cross-functional teams for web projects. As an Interface Designer at Studiomotiv (acquired by Motivo), I crafted concepts and handled design execution within cross-functional teams for web, kiosk and cd-rom projects.
Brands: Hoover, Mary Baker Eddy Library, PBS, Deutsche Bank, Dewar's Scotch, Jamaica Tourism Board, and Anthem, John Deere, Rock and Roll Hall of Fame and Museum, Columbus Museum of Art, and Dewar's Scotch